Why Outreach to Immigrant Workers Matters: Building Trust, Protecting Communities

This afternoon, I’m heading out to visit labor camps for the first time in my new role. The air still feels like early spring—quiet, almost waiting. In these moments, before the season fully begins, there’s a chance to listen, to introduce myself, and to start building something that takes time: trust.

My name is Marisol, and I recently joined CATA. It’s only my second week, and I’m still getting my footing, but I’m grateful to be here. Over the past six years, I’ve worked in community-based spaces, and that experience has shaped how I approach this work—with a focus on listening, showing up consistently, and building relationships over time.

At CATA, my role centers on outreach. That means connecting directly with farmworkers and immigrant communities, sharing resources, and making sure people know their rights and have access to support. For me, outreach isn’t just about information—it’s about presence. It’s about meeting people where they are and creating space for conversations that matter.

What brought me to this work is something I’ve seen again and again: how often farmworkers and immigrant communities are overlooked, despite how essential they are. This work is personal. It’s about dignity, respect, and making sure our communities feel seen and heard.

As this outreach season begins, the work will be very hands-on. We’ll be visiting farms, labor camps, and community spaces, connecting with people one-on-one and in small groups. Right now, my focus is simple: listen, learn, and begin building relationships that can grow over time.

Outreach matters because many of the communities we serve face real barriers—language access, isolation, and fear, especially around immigration. Without outreach, important information about rights, health, and available resources doesn’t always reach the people who need it most. Showing up consistently helps bridge that gap.

What excites me most about being at CATA right now is both the urgency and the opportunity. There are challenges, but there is also strength, resilience, and a deep sense of community. This work is not done alone—it depends on trust, relationships, and people looking out for one another.

As we begin this season, I want our community and supporters to know: I’m here to listen, to learn, and to stand alongside you. This work is collective, and every connection matters.